Hreflang tag check

Validates hreflang tags across your language variants — return-tag mismatches are the #1 cause of Google demoting international sites.

Quick answer

Lemwatch builds a cluster of every hreflang-tagged URL and confirms each URL has return tags pointing back to all the others (Google's requirement).

What it checks

Where to find it in Lemwatch

Site details → SEO → International.

How to fix

  1. Ensure every alternate URL includes hreflang links to every other alternate — including itself.
  2. Add hreflang="x-default" for your fallback URL.
  3. Fix any 404s in the cluster.
  4. Re-crawl.

FAQ

Can I use hreflang in the sitemap instead?

Yes — Lemwatch checks both HTML tags and sitemap declarations.

Do canonicals fight hreflang?

Yes — never canonicalise a language variant to another language.

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