Deepak Shukla
    Founder & CEO, Pearl Lemon · Updated
    Feature

    Sitemap monitoring for competitor intelligence

    Track competitor sitemaps for new URLs, dropped URLs and broken sitemaps. Faster than crawling. Cleaner than browsing. Perfect for content and SEO teams.

    What you can track

    Watch any sitemap.xml

    Monitor sitemap indexes and individual sitemap files. XML, gzipped XML and JSON sitemaps all supported.

    New URLs alerts

    Fire an alert the moment a competitor publishes a new page. Perfect for content marketing, SEO and competitive intelligence teams.

    Removed URLs alerts

    Catch when pages are dropped from the sitemap — a strong signal a competitor is pruning underperforming content or consolidating.

    URL count trends

    See rolling URL count history per sitemap. Spot content pushes, migrations, or accidental sitemap breakage.

    Broken sitemap detection

    Get alerted if the sitemap returns a 404, 500 or malformed XML — critical for your own SEO monitoring.

    Keyword filters

    Only alert on new URLs matching your keywords. Track a competitor's blog additions without noise from admin or template pages.

    Slack, Discord, webhooks

    Route sitemap alerts anywhere. Fire a webhook to your content team's Notion or your SEO team's Airtable.

    Combined with visual monitoring

    Detect a new URL in the sitemap AND monitor its visual/text content on the same LemWatch site. Full-funnel content intelligence.

    Quick answer

    How do I track changes to a sitemap.xml file?

    Fetch the sitemap on a schedule and diff the URL set against the last snapshot — that tells you what a site published, what it removed, and whether the sitemap itself broke.

    • Formats: XML, gzipped XML, sitemap index files, JSON sitemaps
    • Reported: New URLs, removed URLs, total count trend
    • Breakage alerts: 404, 500 or malformed XML on the sitemap itself
    • Filtering: Keyword filters so only relevant new URLs alert
    Facts checked: by the Lemwatch research team.
    Last updated

    Sitemap Monitoring FAQ

    See what competitors publish the moment they publish it

    Free for 10 sites. No credit card.

    No credit card requiredFree forever planCancel anytime